This essay sheds light on what is marketing, demystifies the different types of marketing activities that companies can implement, reveals the best types of marketing activities for companies to implement, and delineates the benefits of ...
美国麦格劳-希尔教育出版公司工商管理最新教材
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing ...
本书提出了营销组合的4P内容,修订了美国市场营销协会对营销的定义,定义出宏观营销与微观营销,并分别界定了各自的性质和任务。
Essays discuss marketing strategies, competition, information management, marketing concepts, telemarketing, and productivity
本书提供了理解营销模型的基础信息, 内容包括营销学的概念, 发展和现状, 营销环境, 市场细分, 消费者行为, 营销调研, 营销工具以及营销管理.