10 tactics for attribution management.
In a mobile and multi-screen world, outdated measurement practices lead marketers astray. Despite the emergence of new marketing measurement best-practices — namely advanced attribution — some organizations still prefer to live with the “good enough” measurements of the status quo.
“Good enough” isn’t good enough.
Today’s top marketers are changing the game with advanced attribution programs that blow the old “last-click mentality” out of the water. Your competitors are using data to increase efficiencies, make better decisions, and drive greater returns on marketing investments.
Tim Wilson, Partner at Web Analytics Demystified guides you step-by-step through his “10 Tactics for Building an Effective Attribution Management Program.”
In this whitepaper you’ll learn:
- Educate stakeholders and manage their expectations for starting an attribution program
- Avoid technical pitfalls in implementing data-driven attribution
- Ensure that attribution insights lead to action across your organization
- Plan for ongoing maintenance and improvements to your attribution program