Liverpool's title drought mocked by official watch sponsor in deleted Marcus Rashford tweet

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Liverpool’s new watch sponsors have been forced to delete an unusual tweet mocking the club for not winning a league title in 26 years.

Holler, a Los Angeles-based watch brand, signed a three-year deal to become Liverpool’s ‘official timing partner’ on Tuesday.

The Merseyside club announced the partnership the same day, tweeting: “Watch this space - @HollerFC has become #LFC's Official Timing Partner!"

Hours later, however, following Marcus Rashford’s hat-trick in England Under-21s 6-1 victory over Norway Under-21s, a tweet was posted from the @HollerFC account mocking Liverpool.

The tweet, which included a picture of the Manchester United striker playing for his club, read: “When Arsenal last won the league Marcus Rashford was 6-years old. When Liverpool last won it his Dad (sic) was 10.”

The tweet was shared widely and soon attracted criticism from Liverpool supporters. It was subsequently deleted.

@HollerFC is sparsely followed and is not Holler's primary Twitter account, though it does purport to be affiliated to the brand.

The account's handle was included in Liverpool's announcement of the deal and its 'biography' section reads: "The Official Timing Partner of Liverpool Football Club @LFC. // @Holler_Soul".

In a statement released to announce the partnership, Darren McCormick, managing director of Holler's parent company DMJ, said: “Holler is very proud to be the official timing partner of one of the most successful football clubs in the United Kingdom.

“We want to create a watch for the real fans. We want to give the fans a Liverpool FC watch they can wear with pride.”

Liverpool's last league title win came in 1990, prior to the First Division's rebranding as the Premier League.

The Independent has contacted DMJ for comment.