Laridae Consulting engages with your senior management, engineering, and sales teams to create tactical strategic visions and evaluate new business development opportunities. Starting with insightful market research, collaborative teams create new products and services, explore funding opportunities, and draft carefully-considered business plans. These ideas are then realized with grant writing support and the design of a scalable organizational to begin cost-effectively and grow quickly.

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Laridae Consulting uses creative, engaging, and measurable methods to actively connect your new offerings with your customers.  Integrated marketing plans are developed and implemented by understanding your short-term and long-term strategy and working closely with your sales and marketing teams.  

The marketing plans go beyond standard electronic and print media; they typically encompass collaborative development projects with key customers, create new content with scientific writing, and empower your sales people to enthusiastically communicate your messages and close more deals.  Leveraging our experience competing on the global market, your messages are adapted and customized for international expansion.  

Every aspect of your customer interaction is focused on providing attentive customer support to develop and maintain customer loyalty and solicit constructive feedback for your organization's continuous improvement.

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Closing more deals to sell your products and services is always among your highest priorities and most challenging problems.  Laridae Consulting helps drive your sales growth by training, organizing, and energizing your sales teams, developing effective sales channels, implementing intuitive tracking and management of your pipeline, and building increased investment among your network of representatives.  

Your sales teams are trained with specific and focused selling skills, techniques for using a joint-venture sales approach, and negotiation methods that develop win-win deals for the long-term benefits of both your customers and your organization.  Sales training includes customized on-site seminars, interactive roll-playing of sales calls and contract negotiations, and the development of 'Selling Guides' that are used to provide high quality and branded responses to customer's buying objections and questions about the competition.

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Why?
Laridae Consulting is passionate about the intersection of science, technology, education and inspired commercial ventures.  We believe that innovative products, outstanding staff, and attentive customer support can provide win-win outcomes for customers and companies, and help make the world a better place to live.

How?
Laridae Consulting leverages a vast international contact network with demonstrated success in technology, business, sales and marketing to advance our customer's projects. We believe in listening very closely to our customer's goals, requirements, and challenges and then crafting bespoke solutions to address each specific need.  Successful outcomes are achieved by immersing ourselves in the company culture, in the customer experience, and by developing and managing inventive programs to help our customers create new opportunities, connect with customers, and close more deals.

Who?
Eric Siegel, Director
eric.siegel@laridaeconsulting.com

Eric has gained a broad experience in many aspects of oceanographic and subsea technology, measurements, and science over the past twenty years and has been involved in academia, government and private industry.

He has held leadership positions in sales, marketing, business development, product development, manufacturing, and team development. Eric is a demonstrated growth leader with market depth, customer touch, and technical expertise. He has achieved success in doing business with customers in the USA, China, Canada, Mexico, UK, and much of Europe.

Parallel to ocean technology, Eric is also interested in developing win-win sustainable corporate social responsibility (CSR) projects between commercial companies and community & non-profit organizations. Two examples of CSR programs that Eric initiated and led are the Nortek Student Equipment Grant and RBR2020 Cohort.

Eric has earned an MS in Physical Oceanography (University of South Florida), a Certificate in Naval Architecture and Marine Engineering (Westlawn Institute of Marine Technology) and an MBA with a focus on Leadership, Innovation, and Global Business (Northeastern University).  He was the winner of the prestigious Babson University MBA Marketing Case Competition (2012) and is a member of the Beta Gamma Sigma International Honour Society.

Eric and his wife, Angela, crossed the Pacific Ocean on a small sailboat in 2002-2003 and the Atlantic Ocean, with their family of three children, in 2016-2017.

How can we help accelerate your success or customize a sales workshop?